Sunday, 25 October 2015

Music Video Treatment

As a treatment overview, our artist's name is 'Noxa', and the song that we will be using for our music video is called 'Narcissistic Cannibal', which is a song by EarlyRise. (It's actually a cover of Korn's original ' Narcissistic Cannibal'!) Our chosen genre is Alternative Rock; our audience is targeted at older students- more specifically young people aged 16-24. Our music video will have mixed components, generally making it an Artistic Narrative. We have written a letter for copyright approval, however we have yet to send it off at this point (this can be viewed on our group blog).
We want to link the music video to the lyrics, but not make it blatantly obvious that we're doing so (hence why we want it to be slightly artistic, but at the same time have a narrative to it).

Although we are unsure of every detail for what the music video is going to contain, we have an idea of what we want to film. 
The video will start off with Noxa, alone in a forest (our prime location), and throughout her time in there, we will show flashbacks of the 'narcissistic cannibal' giving her a hard time, as well as symbolic shots of people with masks, and a white rose to show her innocence. However, when the 'rocky' bridge plays, we will show the corruption of her innocence, by her turning into the people with masks, crushing the white rose, and just causing complete havoc. The music video will end with an areal shot of her sitting among the destruction she has created. Our music video will contain a vast variety of shows, ranging from close ups, to areal shots.

Our main character is 'Noxa', who is the character in pain, due to the hurt that the 'narcissistic cannibal' has caused her. Her purpose is to deliver her message of corrupt innocence and hurt. We are debating whether to include the 'narcissistic cannibal' in the video, but nonetheless, he is the cause of her emotional distress, as well as being the subject matter of the song. The people with masks symbolise demons, who eventually make her give in and become one of them. Their purpose is to show her corruption- to showcase that she is no longer innocent.     

Our main location is the forest. We have chosen this location because it is isolated, as well as being very big and confusing, which symbolise her state of mind during the course of the music video. This fits our genre because a forest is a dark location, which represents the dark side that we all have within us. In the forest, there is also a bridge area with open places, which is, again very isolated. This fits in with our genre because it gives a deeper meaning, which we can all relate to, which is the fact that we've all been in Noxa's position- isolated in one way or another.
We are also going to use a dark room, which is going to be enhanced by lighting. This fits our genre because it is very cynical, and represents our inner demons. 

We are planning on using a dark colour scheme for our music video to show Noxa's low mood throughout the video, as well as highlighting the song's lyrics. We want Noxa to wear a white dress to show her innocence, abut we want to contrast this by using a shot of us throwing black paint on the dress to show purgatory. These short of features will appeal to our target audience because they will be able to analyse and appreciate the darker and meaningful meaning of what is shown, and will have their own interpretation of how they relate to the lyrics. 

We will need multiple cameras because we'll want many angles of the same shot, as well as trying to get as many shots as possible of scenes that we may only be able to shoot in one take. We will also need tripods in order to stabilise certain shots, as well as using them as an 'extra person' to hold the camera, in case all of us have to be in the frame at the same time.

We will write risk assessments when we start shooting which will highlight the dangers and problems of filming, but to give an idea, getting areal shots will require us to climb trees in order to get the angle we want, which could result in us falling out of it and getting hurt, so to prevent this we will have to make sure that the tree is stable, and that we don't climb too high! 

To conclude, we will aim for out music video to convey a deep meaning, as well as being entertaining to watch. 

Monday, 19 October 2015

DIGIPAK RESEARCH #4: Green Day- American Idiot


The songs and the cover seem to have a common theme of 'anti-war'. This perhaps says something about Green Day's personal beliefs. This is something I want to put across with Noxa, perhaps with her personal struggles in order for her audience to get to know her better. 

Sunday, 18 October 2015

Digipak Research #3: Linkin Park Reanimation



Like the Evanescence digipak that I analysed, this appeals to its audience very well. One reason for this is through the use of dark colours. One reason why the audience may be attracted to the dark colour scheme is because it expresses how they feel inside, as students often want to find a distraction from stress. This is reinforced by the fact that there are abnormal creatures on the cover, which could symbolise a break from reality.

Saturday, 17 October 2015

Location Hunting!

On Tuesday, our group went off to find places to shoot our alternative rock music video.
We ended up at around three different locations that we are thinking of using, all within the same location radius! This is very handy, as this means that we will not have to worry about travelling long distances to get from one location to another, as they are all in the same place!
We would describe this location as ideal, as it has a forest like atmosphere to it, which is what we want. It is also quite hidden (even though it's a public footpath, but not many people use it!), so the risk of people from the public accidentally appearing in shots are minimised.


Digipak Research #2: Nirvana- Nevermind

Friday, 16 October 2015

Digipak Research #1: Evanescence- Fallen


The digipak appeals to its audience for several reasons. The colours of that of what would be typically showcased by an Alternative Rock group. This is because the colours are dark, which reflect the typical nature of the rock genre.
Also, the leader singer, Amy Lee, and the band members are shown. This will make fans instantly recognise the band, and will make them want to support them, resulting in the purchase of the record.

Saturday, 10 October 2015

Audience Research Results

This shows that the age range of Alternative Rock music ranges from 14-30 years old.


Most of our target audience (a proportion of 7:1) watch music videos regularly.


Our target audience like to listen to a range of musical genres, from Rap to Pop.

Most of our target audience believe that it is appropriate to film an Alternative Rock music video is a forest, to give it a creepy feel.

A range of music videos are to our target audience's interest.

Our target audience are interested in a range of rock bands.


Our audience believes that 'Noxa' is a dark name, and therefore it is appropriate for us to use it as our Alternative Rock artist name.

The majority of our audience likes artistic music videos that make sense.


Friday, 9 October 2015

Researching our target audience...

 

NOXA: Audience Research #1, Survey Monkey

https://www.surveymonkey.com/r/TSNRWL8

 
We have created a survey for people to fill out in order to see what they think about our music video idea. They are able to make alternative suggestions for us to take into consideration, in case they have any better ideas for what to feature in our music video.